Basic Attention Token
Last updated | 5 hours ago |
Price per BAT in USD | $ 0.17469903552526 |
Price per BAT in Bitcoin | 0 |
Volume over the last 24 hours | $ 16,958,960 |
Market cap in USD | $ 261,291,819 |
Change in % over the last hour | 0.52842011 |
Change in % over the last 24 hours | -5.56798186 |
Change in % over the last 7 days | -2.51773661 |
BAT specifications
Name | Basic Attention Token |
Symbol | BAT |
Minable | No |
Algorithm | N/A |
Prooftype | N/A |
Total coin supply | 1500000000 |
Premine: | N/A |
Coin description
Basic Attention Token (BAT) is a utility token built on the Ethereum blockchain that aims to revolutionize digital advertising. It is integrated into the Brave browser, which blocks unwanted ads and trackers by default while rewarding users with BAT for viewing privacy-respecting advertisements. Advertisers purchase ad space using BAT, and publishers receive tokens based on user engagement metrics. This creates a transparent and efficient ecosystem where all parties benefit fairly.
BAT User-Centric Advertising Model
The BAT ecosystem seeks to address issues like ad fraud, privacy concerns, and inefficient revenue distribution in the current online advertising model. Traditional advertising platforms often take a significant cut of ad revenue, leaving publishers with little compensation. By cutting out intermediaries and empowering users, publishers, and advertisers directly, BAT promotes transparency and fairness within the industry. Users, in particular, gain more control over their browsing experience, choosing whether or not to engage with ads in exchange for rewards.
Another notable aspect of BAT is its integration with Brave's privacy-focused browser. Brave has gained traction for its speed and security features, blocking intrusive ads and trackers by default. This alignment with user privacy aligns perfectly with BAT's mission to create a more ethical digital advertising landscape. Together, they offer a compelling alternative to the status quo, appealing to both privacy-conscious users and forward-thinking advertisers searching for ad-blocking compatible monetization.